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Meet Dr. Richard E. Vatz, PH.D: The Architect of Agenda-Spin Method

Explore the life, career, and groundbreaking theories of the Distinguished Professor who transformed modern public discourse. For over five decades, Dr. Vatz has led the field in rhetorical and critical analysis.

Dr. Richard E. Vatz on air at WBAL Radio.

Over 5 Decades of Research

Award-Winning Pedagogy

Towson University Distinguished Professor

Dr. Richard E. Vatz, PH.D. is a tenured full professor of Rhetoric and Communication at Towson University wherein he has served for almost 50 years.

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He won Towson University's "President's Award for Distinguished Service," the university's highest honor, in 2004. In the 2009-2010 year he won the Towson Student Government Association Faculty Member of the Year award and was the first Towson professor to win that award. He won the 2002 "Teacher of the Year Award" from the Student Government of Towson, and he has won 4 campus Outstanding Teaching Awards, the most of any faculty member.

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Dr. Richard E. Vatz, PH.D. is the sponsor of two major awards:

  1. The "Richard E. Vatz Agenda-Spin Persuasion Award," beginning as of fall, 2018, supports writing and/or media work and pedagogy focused on the rhetor-as-creative-agent, and work focusing on rhetor's responsibility in a persuasion model. This significant award of $2,000, disbursed annually, is to be based on the rhetorical perspective argued in Vatz's "The Myth of the Rhetorical Situation" and The Only Authentic Book of Persuasion: The Agenda-Spin Model (BOOKWRIGHTS HOUSE, 2022), and

  2. "The Richard E. Vatz Best Debater Award Endowment," a $2000/year Towson University Award since approximately 2014.

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He is a Faculty Fellow at the Eastern Communication Association and has been honored by the National Communication Association through his 2012 acceptance in the "Teachers on Teaching" Seminar as well as a separate seminar on his writings.

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He has a new edition of his book The Only Authentic Book of Persuasion: the Agenda-Spin Model (BOOKWRIGHTS HOUSE), and he is co-editor of Thomas Szasz: The Man and His Ideas (Transaction Books: 2017), as well as other books and hundreds of articles and op-eds and other writings. He has spoken at Hillsdale College and the University of Richmond and a lengthy list of other schools and businesses.

Marquis Who's Who Newsletter

The prestigious Marquis Who's Who newsletter, released October 20, 2024, provides an in-depth look at Dr. Richard E. Vatz, PH.D.'s extensive career and contributions.

Contributor: The Times of Israel

Read Dr. Richard E. Vatz, PH.D.'s blog on The Times of Israel, featuring commentary on rhetoric media, and public discourse.

Dr. Richard E. Vatz Auditorium dedication at Towson

Article detailing Towson University's dedication ceremony of the Vatz Auditorium, a monumental honor of his name.

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